International beauty contest Beauty of Earth this is the first international socially-significant online beauty contest of Russian origin in which young grandmothers from different countries of the world who have at least one grandson can take part.

Any socially active resident who lives and is registered in the territory of any country of the world can take part in the competition. Does not matter, and the social status of the contestants.

Competition Mission

The main mission of the project is to promote family values and traditions.

The competition is aimed at enhancing the socially active role of a grandmother in modern society, who are worthy of raising grandchildren, who preserve the traditions of family education.

The goal of the project is to search for young, modern and positive grandmothers from different parts of the world.


All participants of the project automatically become more successful and happy people than they were before taking part in the competition.

The winners of the project will receive not only gifts from the partners of the contest, but other stellar opportunities in the form of international recognition, participation in interesting social projects, as well as new useful acquaintances with various creative and media personalities.

Jury 2020

Leonid Khromov

Leonid Khromov

Chairman of jury (Russia)

General producer of the international beauty contests Beauty of Earth, Smile Universe and Beauty of Universe, Producer and composer Leonardo Velconte electronic music project

Elena Stanislavskaya

Elena Stanislavskaya

Juror (Russia)

Smile Universe 2019, blogger, visage instructor, lawyer

Irina Sorokina

Irina Sorokina

Juror (Russia)

Beauty of Universe 2018, professional model

Shany Hagan

Shany Hagan

Juror (United Kingdom)

The winner of the title Third Smile Universe 2019

Anastasia Posmashnykh

Anastasia Posmashnykh

Juror (Russia)

Beauty of Earth 2019, model, nutrition consultant, designer, founder of the ALUSSO brand

Natalia Soboleva

Natalia Soboleva

Juror (France)

President of the Association franco-russe ┬źNathalie┬╗, poetess


1. General Provisions

1.1. International beauty contest Beauty of Earth (hereinafter in the text Competition) is intended to select the most beautiful grandmothers from different parts of the world.

1.2. The organizer of the contest is the production company Leonid Khromov Production (hereinafter referred to as the Organizer).

1.3. The selection of the participants of the Competition is handled by a professional jury (hereinafter in the text Organizing Committee).

1.4. Family members of the Organizing Committee, as well as employees of the Contest partners, are not allowed to participate in the Competition.

1.5. The Organizer of the Contest does not bear expenses related to the travel and accommodation of the winners of the Contest to the place (city, region, district) of photo sessions, filming and other creative projects that can be awarded as prizes to the winners of the Contest from its sponsors and partners.

1.6. The Organizer of the Competition has the right to make changes to these Rules. The updated information is posted on the website http://www.beautyofearth.info in the News section, which is an appropriate and sufficient way to notify the participants of the amendment of the Rules.

1.7. The fact of filling in the questionnaire in the Contest constitutes acceptance of the Contest participant for processing the organizer of the provided personal data of the participants (including, but not limited to: name, surname, patronymic, information on the series and passport number, authority that issued the passport, date of issue, date and place of birth, address of permanent residence, phone number, postal address) in all the ways specified in Article 3 para 3 of the Federal law (in Russian Federation) of July 27, 2006 № 152-FZ on Personal data, solely for the purposes of the Competition. Consent to the processing of personal data given by the participant for the duration of the Contest, and 3 years after its completion. Member has the right to withdraw your consent to the processing of personal data by sending a written declaration to the postal address of the Organizer, in this case, the participant loses the right to receive prizes and deprived of winning the title.

2. Requirements for participants

2.1. Grandmothers who at the time of filling in the questionnaire have at least one grandson, who have official citizenship in any country of the world, can take part in the Competition.

2.2. The height and age of the contestants do not matter.

2.3. Persons who have a criminal record can not take part in the Competition.

3. Stages of competition

3.1. The first stage is the qualifying round. The terms of the first stage are indicated on the Contest site in the News section.

3.2. The Contest participants fill in the questionnaire and on the basis of these data the Organizing Committee decides on admission of the Contest participants to the second round the 1/4 finals.

3.3. For admission to the 1/4 finals of the Contest, the participant must activate her profile. The cost of activation of the questionnaire is $20. If the questionnaire is not activated, the participant is removed from further participation in the Competition. If the participant has activated the questionnaire, but then has changed her mind to participate in the Contest, then in this case the money for activation of the questionnaire will not be returned.

3.4. In the 1/4 finals (SMS voting or Internet voting), the Internet users of the site Beauty of Earth vote for photos of the Contest participants. Based on the results of this stage, participants of the third round — the quarterfinalists of the Contest.

3.5. The number of participants in the quarterfinals is determined by the Organizing Committee.

3.6. To take part in the semi-final of the Competition, participants need to prepare a short positive video with a duration of no more than 180 seconds.

3.7. Participants who do not have time to record a video-video for the semi finals are not allowed.

3.8. In the semi finals (SMS voting or Internet voting), the Internet users of the site Beauty of Earth vote for the videos of the Contest participants. Based on the results of this stage, the participants in the fourth round are determined — the final.

3.9. In the final of the Contest there can pass several participants from one country, but not more than 7 participants.

3.10. The format of the final of the Contest is determined by the Organizer.

4. Awards Ceremony

4.1. For the first place is awarded the title Beauty of Earth, for the second and third place the titles Second Beauty of Earth and Third Beauty of Earth are awarded, respectively.

4.2. The winner of the Contest, as well as the participants who took the second and third places receive gifts from the Organizer or the partners of the Competition.

4.3. The list of gifts is published on the site of the Contest in the section News.